BUSINESS EXPERT PRESS, 2025

Brand crises are no longer rare events—they are inevitable moments that every organization must be prepared to face. Managing Brand Crises provides a comprehensive and research-driven approach to understanding why crises occur, how they unfold, and what organizations can do to emerge stronger. At the heart of the book is the STORM framework, which guides leaders through five essential steps: Swift Response, Transparent Communication, Ownership of the Problem, Re-building Trust, and Monitoring and Learning. Each step is illustrated with real-world case studies, offering readers practical insights into how to anticipate reputational threats, manage them effectively, and safeguard long-term trust. This book is designed for executives, communication professionals, non-profit leaders, and anyone tasked with stewarding a brand in today’s complex marketplace. It not only equips readers with strategic tools but also emphasizes the psychological dynamics of consumer trust, forgiveness, and perception. By combining rigorous academic research with accessible guidance, Managing Brand Crises shows that crises are not just risks to be managed—they are opportunities to demonstrate authenticity, values, and resilience.

CENGAGE, 2020

Co-authored with international colleagues, Consumer Behaviour: Asia-Pacific Edition offers a thorough exploration of consumer psychology tailored to one of the world’s most dynamic regions. The book presents global theories of consumer behaviour but adapts them to the cultural, social, and economic realities of Asia-Pacific markets. Topics such as perception, motivation, social influence, and cultural identity are explored through region-specific case studies, providing readers with insights that are both academically rigorous and locally relevant. This textbook has become an essential resource for students and instructors across the region, equipping future marketers with the conceptual foundations they need while grounding those ideas in real-world practice. Businesses and professionals will also find it valuable for understanding how consumer behaviour differs across diverse markets. By blending global perspectives with regional specificity, Consumer Behaviour: Asia-Pacific Edition prepares readers to engage with the challenges and opportunities of marketing in an increasingly interconnected and culturally complex world.

PALGRAVE MACMILLAN, 2024

In today’s rapidly evolving marketing environment, the gap between research and practice can feel wide. Consumer Behavior in Practice closes that gap by distilling decades of scholarship into practical lessons for marketers, managers, and students. Each chapter highlights a major area of marketing practice—such as pricing, luxury marketing, emotional marketing, and sharing economy—and connects it to theoretical models of consumer behaviour and psychology to respond to real and evolving business challenges. The book integrates contemporary case studies, vivid examples, and actionable frameworks that allow readers to put insights into practice immediately. What sets this book apart is its dual focus on accessibility and depth. While practitioners can quickly grasp actionable takeaways, academics and students will appreciate the theoretical grounding and comprehensive scope. By weaving together psychology, marketing, and cultural insights, Consumer Behavior in Practice offers readers a toolkit for anticipating consumer reactions, designing effective campaigns, and making better strategic decisions. It is both a reference guide and a roadmap for applying consumer insights in ways that create lasting value.