Teaching

My teaching philosophy is grounded in the belief that marketing education should empower students to connect theory with practice while cultivating a mindset of curiosity, inclusivity, and ethical responsibility. I encourage students to see marketing not only as a set of tools for influencing consumer behaviour but also as a discipline that carries profound social and cultural impact. By fostering open discussion and encouraging students to bring their own perspectives into the classroom, I aim to create an environment where diversity of thought is valued and where students develop the confidence to question assumptions and explore new ideas.

I also emphasize experiential learning and problem-solving. Whether in graduate-level courses on experimental design and research methods or undergraduate courses in consumer behaviour and services marketing, I integrate real-world cases, simulations, and data-driven projects to ensure students gain hands-on experience. These approaches help bridge the gap between abstract theory and applied practice, preparing students to navigate both academic research and industry challenges.

Finally, I see teaching as a collaborative process of growth—both for students and for myself. I continually update my pedagogy to reflect advances in technology, sustainability, and equity. For example, my work on AI in education demonstrates how tools like ChatGPT can be leveraged to enrich classroom engagement and foster diversity, equity, inclusion, and belonging. My ultimate goal as a teacher is to inspire students to think critically, act responsibly, and apply marketing insights in ways that create value not only for organizations but also for society at large.

Finally, I see teaching as a collaborative process of growth—both for students and for myself. I continually update my pedagogy to reflect advances in technology, sustainability, and equity. For example, my work on AI in education demonstrates how tools like ChatGPT can be leveraged to enrich classroom engagement and foster diversity, equity, inclusion, and belonging. My ultimate goal as a teacher is to inspire students to think critically, act responsibly, and apply marketing insights in ways that create value not only for organizations but also for society at large.