TV Interviews
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Get the coffee buzz without drinking coffee
AUSTRALIAN BROADCASTING CORPORATION
21 APRIL 2019Exposure to cues related to coffee and caffeine can be enough to stimulate arousal and change thinking/cognition.
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Be mindful and you will eat insects to be sustainable
AUSTRALIAN BROADCASTING CORPORATION
18 DECEMBER 2018Mindfulness is increasingly common within organizations and among consumers. Can mindfulness help promote food sustainability?
Press Coverage
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Social media changes rules of engagement
SYDNEY MORNING HERALD
4 APRIL 2015How to promote products and brands in the modern age, especially to millennials? Guidelines for social media marketing.
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Why the fearful seek refuge in shops
SUNDAY TIMES (U.K.)
15 NOVEMBER 2021The pandemic has made consumers not just worried about disease but fearful. How does fear influence the way we shop?
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"Too lazy" to shop around for major purchases
NEWS.COM.AU
8 NOVEMBER 2016Consumers, despite the pandemic, are increasingly lazy to shop around especially for major purchases high in price.
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Preventing obesity starts in the grocery aisle
PHILADELPHIA INQUIRER
23 SEPTEMBER 2022How to promote products and brands in the modern age, especially to millennials? Guidelines for social media marketing.
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Meat beefs up men's sexual motivation
MEDICAL XPRESS
29 JANUARY 2019Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.
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Ads featuring hot male models make straight men panic-spend
DAILY BEAST
19 MARCH 2015“Abercrombie”-type male models make straight men more likely to take financial risks to attract women.
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The link between meat and social status
PHYS.ORG
7 SEPTEMBER 2018Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.
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"Sexy images" of women make men crave red meat
NEW YORK POST
6 FEBRUARY 2019Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.
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If you're a straight man, hot guys equal more $ risks
DETROIT FREE PRESS
30 APRIL 2015“Abercrombie”-type male models make straight men more likely to take financial risks to attract women.
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Gender bender branding: Male, female, or both?
JEWELLER MAGAZINE
7 SEPTEMBER 2018Gender-based marketing is a traditional approach to business; think pink for girls and blue for boys. However, recent trends indicate a shift towards androgynous and gender-neutral branding, particularly in the jewellery industry.
The Conversation
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Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times
26 JULY 2025
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Labubus, Sonny Angels and Smiskis: Are blind toy boxes just child’s play or something more concerning?
1 JUNE 2025
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Les marques peuvent-elles échapper à leur passé?
19 MAY 2025
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Trump found guilty in hush money trial, but will it hurt him in the polls? Here’s why voters often overlook the ethical failings of politicians
30 MAY 2024
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Loblaws boycott: What consumer psychology can tell us about the success of consumer activism
8 MAY 2024
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Preventing obesity starts in the grocery aisle with food packaging
27 JULY 2022
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How to talk about climate change: Highlight harms — not benefits — to alter behaviour
11 JULY 2022
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Pro-mask or anti-mask? Your moral beliefs probably predict your stance
16 NOVEMBER 2020
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Experiencing physical pain can cause you to overspend
8 OCTOBER 2020
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Why companies were so quick to endorse Black Lives Matter
21 AUGUST 2020
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Can’t resist splurging on online shopping? Here’s why
24 MAY 2020