TV Interviews

  • Get the coffee buzz without drinking coffee

    AUSTRALIAN BROADCASTING CORPORATION
    21 APRIL 2019

    Exposure to cues related to coffee and caffeine can be enough to stimulate arousal and change thinking/cognition.

  • Be mindful and you will eat insects to be sustainable

    AUSTRALIAN BROADCASTING CORPORATION
    18 DECEMBER 2018

    Mindfulness is increasingly common within organizations and among consumers. Can mindfulness help promote food sustainability?

Press Coverage

  • Social media changes rules of engagement

    SYDNEY MORNING HERALD
    4 APRIL 2015

    How to promote products and brands in the modern age, especially to millennials? Guidelines for social media marketing.

  • Why the fearful seek refuge in shops

    SUNDAY TIMES (U.K.)
    15 NOVEMBER 2021

    The pandemic has made consumers not just worried about disease but fearful. How does fear influence the way we shop?

  • "Too lazy" to shop around for major purchases

    NEWS.COM.AU
    8 NOVEMBER 2016

    Consumers, despite the pandemic, are increasingly lazy to shop around especially for major purchases high in price.

  • Preventing obesity starts in the grocery aisle

    PHILADELPHIA INQUIRER
    23 SEPTEMBER 2022

    How to promote products and brands in the modern age, especially to millennials? Guidelines for social media marketing.

  • Meat beefs up men's sexual motivation

    MEDICAL XPRESS
    29 JANUARY 2019

    Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.

  • Ads featuring hot male models make straight men panic-spend

    DAILY BEAST
    19 MARCH 2015

    “Abercrombie”-type male models make straight men more likely to take financial risks to attract women.

  • The link between meat and social status

    PHYS.ORG
    7 SEPTEMBER 2018

    Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.

  • "Sexy images" of women make men crave red meat

    NEW YORK POST
    6 FEBRUARY 2019

    Why do men eat more meat than women? My findings say that men do so because they want to attract the opposite sex.

  • If you're a straight man, hot guys equal more $ risks

    DETROIT FREE PRESS
    30 APRIL 2015

    “Abercrombie”-type male models make straight men more likely to take financial risks to attract women.

  • Gender bender branding: Male, female, or both?

    JEWELLER MAGAZINE
    7 SEPTEMBER 2018

    Gender-based marketing is a traditional approach to business; think pink for girls and blue for boys. However, recent trends indicate a shift towards androgynous and gender-neutral branding, particularly in the jewellery industry.

The Conversation

  • Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

    26 JULY 2025

  • Labubus, Sonny Angels and Smiskis: Are blind toy boxes just child’s play or something more concerning?

    1 JUNE 2025

  • Les marques peuvent-elles échapper à leur passé?

    19 MAY 2025

  • Trump found guilty in hush money trial, but will it hurt him in the polls? Here’s why voters often overlook the ethical failings of politicians

    30 MAY 2024

  • Loblaws boycott: What consumer psychology can tell us about the success of consumer activism

    8 MAY 2024

  • Preventing obesity starts in the grocery aisle with food packaging

    27 JULY 2022

  • How to talk about climate change: Highlight harms — not benefits — to alter behaviour

    11 JULY 2022

  • Pro-mask or anti-mask? Your moral beliefs probably predict your stance

    16 NOVEMBER 2020

  • Experiencing physical pain can cause you to overspend

    8 OCTOBER 2020

  • Why companies were so quick to endorse Black Lives Matter

    21 AUGUST 2020

  • Can’t resist splurging on online shopping? Here’s why

    24 MAY 2020