Speaking

The talks I deliver span a wide range of topics but share a common thread: they connect marketing and psychology to the pressing challenges organizations face today. I speak about branding and crisis management, showing how companies can anticipate and recover from reputational threats. I discuss sustainability and consumer behaviour, unpacking the emotions and values that shape sustainable choices. I also explore the fast-evolving intersection of AI, technology, and trust, offering insights into how businesses can innovate responsibly. Finally, my work in political marketing highlights how ideology and values shape marketplace responses, from reactions to brand activism to attitudes toward corporate apologies. Each talk is tailored to the needs of the audience, ensuring relevance and impact.

Recent Engagements

  • Sip & Learn Toronto

    2025

    To a diverse crowd of Torontonians I spoke about why consumers trust some brands but not others, particularly during moments of crisis. In a relaxed and social setting, I highlighted how subtle cues in branding and communication can have powerful effects on trust and reputation. The session underscored how consumer psychology provides a lens for understanding and navigating reputational challenges in a way that resonates with both businesses and their stakeholders.

  • digiTO

    2025

    With a crowd composed of marketing graduates and professionals from the GTA, I shared insights on the transformative role of AI in marketing. My presentation focused on how artificial intelligence is reshaping consumer experiences, offering both exciting opportunities and significant risks. I emphasized the importance of trust and transparency, showing how organizations can harness AI responsibly without undermining consumer confidence. The talk highlighted not only the promise of new technologies but also the responsibilities that come with their adoption.

  • Investment Innovation Institute

    2016

    I was invited to speak at the Investment Innovation Institute in both Sydney and Melbourne, where I delivered talks on consumer financial decision-making. My presentations explored the psychological foundations of how investors make choices, drawing on behavioural economics and decision science. I explained key heuristics and biases—such as overconfidence, loss aversion, and mental accounting—that shape investment decisions, often in ways that diverge from rational models. Using real-world examples, I discussed how these biases influence market behaviour and portfolio management, and how understanding them can lead to better financial outcomes for both institutional and individual investors. The sessions aimed to bridge academic insight with practical investment strategy, offering participants tools to recognize and mitigate cognitive errors in high-stakes financial contexts.