Consulting

I offer consultancy services that bridge rigorous academic research with practical solutions for both corporate and non-profit clients. Drawing on my expertise in consumer behaviour, branding, sustainability, and political marketing, I help organizations better understand how people think, feel, and make decisions—and how these insights can be translated into strategies that build trust, strengthen reputation, and drive meaningful impact.

Whether advising on brand crises, designing sustainability initiatives, or shaping public opinion campaigns, my approach is evidence-based, tailored, and actionable. Clients benefit from insights grounded in peer-reviewed research and tested methodologies, ensuring that every recommendation is not only strategically sound but also aligned with the values and expectations of their stakeholders.

I bring over a decade of expertise in consumer behaviour, branding, and sustainability to help organizations solve complex problems and make evidence-based decisions. My consultancy services are grounded in rigorous research and informed by real-world experience working with industry, government, and non-profit partners. Clients can expect insights that are not only academically sound but also actionable, tailored, and strategically aligned with their goals.

Topical Expertise

  • Branding, Crisis Management, & PR

    As the author of Managing Brand Crises: A Guide to Navigating the STORM, I advise organizations on building strong brand identities, preparing for reputational threats, and responding effectively when crises occur. My expertise includes analyzing consumer perceptions, developing communication strategies, and helping leadership teams rebuild trust. I also offer guidance on long-term brand positioning, from logo design and advertising strategy to managing brand activism and political sensitivities.

  • Sustainability & CSR

    With published research on sustainability, conservation behaviour, and corporate responsibility, I provide organizations with strategies to strengthen their environmental and social impact. This includes advising on sustainability communications, stakeholder engagement, and consumer-facing initiatives such as carbon offset programs or sustainable packaging. I help companies identify behavioural barriers to consumer adoption of sustainable practices and design solutions that align with consumer values.

  • Political Marketing & Public Opinion

    My work on political ideology and consumer responses offers unique insights into how values and worldviews shape behaviour in the marketplace. I consult with organizations, policy-makers, and advocacy groups to understand how different audiences perceive messaging, data breaches, and corporate apologies. I also provide expertise on survey and polling design, ensuring that organizations capture accurate, nuanced insights from diverse populations.

  • Custom Research & Workshops

    Beyond direct consulting, I design and deliver tailored workshops and research projects for clients who want to understand their consumers more deeply. Services range from survey design and experimental testing of communications to executive workshops on branding, sustainability, and consumer psychology. By combining academic rigour with practical focus, I help clients unlock consumer insights that drive measurable outcomes.

Clients I’ve Worked With

Expert Witness

I am available to serve as an expert witness in legal and regulatory cases involving product harm, product recalls, customer data privacy, crisis management, and related matters. My expertise is grounded in over 15 years of research and consulting in consumer behaviour, decision-making, and trust—particularly how individuals respond to corporate crises, risk communications, and product-related incidents.

Drawing on my academic work and advisory experience, I help legal teams understand how consumers perceive harm, assign blame, evaluate company responses, and make choices under uncertainty. This perspective can be critical in cases involving product safety, misrepresentation, or data breaches, where outcomes often hinge on how juries and regulators interpret public trust, fairness, and responsibility.

While my primary career is in academia, I regularly bridge theory and practice through consulting, public speaking, and applied behavioural analysis. I bring the same evidence-based rigour to expert witness engagements—translating psychological insight into clear, defensible, and actionable testimony that helps clarify consumer reasoning and the behavioural dynamics underlying complex legal disputes.